Is Local Radio the Route to Digital Inclusion?

I’ve been doing increasing amounts of local radio in recent months. I’ve been appearing regularly on BBC Radio Leeds, on the Breakfast Show as the New Technologies “Professional” (usually a 10-minute slot) and, once a month, on the Big Yorkshire Phone-in, doing “Tech Hour” in the afternoon. I’ve also done a few slots this year on BBC Radios Sheffield, Derby and York. One of the reasons I like doing this is that I have become increasingly convinced that radio is the route to reach digitally excluded people. I have been searching for some time for tools to reach people who are not online at scale, when you are just an individual freelancer like me, and not a big organisation with a substantial budget. If you are reading this then you will be well aware of the powerful reach of social media and of tools like YouTube, but digitally excluded people don’t use these channels, so where can you reach significant numbers of them?

I don’t think it’s giving any secrets away to say that the demographics of the audience of BBC local radio stations tends to be weighted towards the older age group, and it follows that a proportion of them will be digitally excluded. The listeners’ questions when I am on the air tend to range between the very basic to the guy who wanted to ramp up the RAM on his Android phone. On one occasion, as I was leaving the studio after doing “Tech Hour”, the producer called me over to tell me she had a lady on the phone who hadn’t managed to get through while I was on air, but she wanted advice on where to get started on tech as she had never used a computer or smartphone. I suggested that she start with her local library; the lady didn’t know if she had a local library; the producer Googled it for her, and found that there was one, but it was open restricted hours and staffed by volunteers. I don’t know if it was anything I said on the radio that inspired her to want to get online, or that it just happened that she was spurred to do something by hearing the programme, but this is just the kind of person that I think local radio can reach.

I will continue doing what I can to reach out to people over the airwaves and, hopefully, to convince some that the world of digital technologies is not at all scary and will enhance their lives. I think radio is a powerful tool to reach digitally exluded people. If any other radio stations want to work with me on this, please get in touch.

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