Cricket and Social Media – Finding the Stories

2015-02-03 20.10.36This week was the second Workshop in the Bradford element of the Cricket and Social Media project I am undertaking with the England & Wales Cricket Board (ECB).

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Towards the end of the workshop, I asked attendees to suggest their favourite cricketing stories. One person said, “well we did have a naked cricket match at our club once”. That was unexpected, and caused a fair degree of hilarity in the group.

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I’d like to thank Colin Beveridge for tracking down the Daily Telegraph report of the match for me. Just goes to show, you can never predict what kinds of stories you are going to uncover.

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Cricket & Social Media – Building on Community

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Last night was the first session of the Cricket & Social Media work I am doing with the ECB (England & Wales Cricket Board). I’m running 3 social media workshops for people involved in local cricket clubs and leagues in each of Bradford and Huddersfield. The intention of this work is to ensure that those who play cricket regularly can make the most of social media to engage those who might be casual players, in danger of dropping out, or not know where to go to join a club.

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The first session in each location takes place over a curry as a convivial start to the process which breaks the ice and gets the conversation flowing. And last night’s event, held at Omar Khan’s restaurant in Bradford proved to be a great kick off to the process. We had 25 people in attendance, from a wide variety of clubs, and the conversation was wide-ranging. It was evident that some people are already making use of social media, and there is much to build on in terms of experience, content, enthusiasm and ideas. There are so many benefits to be had from regular involvement in the game, and, over the next few weeks, we are working out the best ways to promote and sell these benefits to those who might be undecided about them.

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A key issue which came out of last night’s session was how to discourage people from inappropriate “banter” on public fora associated with the clubs. This kind of thing is a minority activity, but nonetheless important for clubs who are trying to build and maintain their reputation, and, in particular, who are trying to attract young people to get involved. And this presents particular issues for clubs whose members are volunteers and not in a position to monitor what takes place in their social media spaces 24 hours a day. Cricket clubs are essentially communities, and one our key aims in this initiative to extend this community spirit into online spaces.

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I think we’ve made a great start on this process, and I look forward to telling you more about our progress over the coming few weeks.

Cricket and Social Media

New Year, New Project.

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I am very pleased to announce that I will be working with the England & Wales Cricket Board (ECB) over the next couple of months to assist grassroots cricketers to make better use of social media to celebrate what they do, and, crucially, to reach out to what the ECB defines as “occasional” and “cameo” players (i.e. those with varying degrees of commitment to playing the game regularly), with a view to engaging them more fully in the activities of their clubs and leagues.

Participation in cricket is declining, and the key aim of this work is to try to address that by encouraging club cricketers to use social media in imaginative ways to raise the profile of the benefits of playing the game on a regular basis.

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This is a pilot initiative, and during January and February, I will be running a programme of 3 evening workshops for club cricketers in each of the Bradford and Huddersfield areas. If this goes well, then there is a strong possibility of extending it into other areas. And the first session in each of the workshop programmes will be an informal discussion over a curry, an idea that I have unashamedly pinched from the Social Care Curry movement.

I am very excited about this, and also grateful to Twitter-friend Graham Hyde for mentioning my name to the ECB. I’ve been a cricket-nut since a small child and I am really happy to be able to combine my loves of cricket and social media. Watch this space for reports of progress.