Why I won’t be joining your Twitter Thunderclap

This is by way of explanation to the many people who ask me to join their Twitter Thunderclaps.

If you don’t know what a Twitter Thunderclap is, it’s a service whereby you can encourage people to sign up at a website, and then all the accounts which are subscribed send out the same tweet at the same time. It is used in support of campaigns.

I won’t be joining it because I hate it. I constantly tell people that social media is about being social. It’s about conversations. What happens when there is a Thunderclap is that people’s Twitter timelines get blitzed by hundreds or thousands of identical tweets. To me, this is a blunt instrument. It’s like loads of people running simultaneously into the room where I am and yelling at me. And what does it achieve? Only the people online at the time the Thunderclap goes out see it. The rest miss it completely. I suspect that only reason it persists is that most of the people who participate don’t actually see what happens. They are too busy doing other things.

To me, the essence of social media campaigning is engaging people in conversations about your cause. It is about building up momentum through posting different kinds of content over a period of time. It is about being engaging, being human, and being entertaining. I believe Thunderclaps are the antithesis of this. So I won’t be participating. And, I hope you will consider the impact of yelling at me in this way before you sign up for your next Thunderclap.

 

The First Digital Makeover

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Well, we did it! The first Digital Makeover is complete. Helen Reynolds and myself are offering organisational Digital Makeovers in which we go in and try to reach every part of the company with some digital magic over the course of 2 days.

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We had a great time working with some wonderful people at Yorkshire Coast Homes. The feedback was fantastic, the energy of the staff and board members we worked with was infectious, and it all carried us through the barrier of tiredness which hit us towards the end of the second day. We even managed to fit in a great Tweetup on the Monday evening, which allowed us to make further contact with some of the Scarborough digital community.

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Here’s the Storify of the 2 days http://sfy.co/a0Lbe

Having done one, we are desperate to do more. It’s such a fantastic way of working. If you’d like us to visit you next, please email us at enquiries@powerplayers.info

Cricket and Social Media – Finding the Stories

2015-02-03 20.10.36This week was the second Workshop in the Bradford element of the Cricket and Social Media project I am undertaking with the England & Wales Cricket Board (ECB).

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Towards the end of the workshop, I asked attendees to suggest their favourite cricketing stories. One person said, “well we did have a naked cricket match at our club once”. That was unexpected, and caused a fair degree of hilarity in the group.

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I’d like to thank Colin Beveridge for tracking down the Daily Telegraph report of the match for me. Just goes to show, you can never predict what kinds of stories you are going to uncover.

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Cricket and Social Media

New Year, New Project.

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I am very pleased to announce that I will be working with the England & Wales Cricket Board (ECB) over the next couple of months to assist grassroots cricketers to make better use of social media to celebrate what they do, and, crucially, to reach out to what the ECB defines as “occasional” and “cameo” players (i.e. those with varying degrees of commitment to playing the game regularly), with a view to engaging them more fully in the activities of their clubs and leagues.

Participation in cricket is declining, and the key aim of this work is to try to address that by encouraging club cricketers to use social media in imaginative ways to raise the profile of the benefits of playing the game on a regular basis.

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This is a pilot initiative, and during January and February, I will be running a programme of 3 evening workshops for club cricketers in each of the Bradford and Huddersfield areas. If this goes well, then there is a strong possibility of extending it into other areas. And the first session in each of the workshop programmes will be an informal discussion over a curry, an idea that I have unashamedly pinched from the Social Care Curry movement.

I am very excited about this, and also grateful to Twitter-friend Graham Hyde for mentioning my name to the ECB. I’ve been a cricket-nut since a small child and I am really happy to be able to combine my loves of cricket and social media. Watch this space for reports of progress.

Stand up for positive uses of the internet

This morning’s edition of the Today programme on BBC Radio 4 was guest-edited by the musician, Tracey Thorn. There were two sections of the programme which were about how the internet can help vulnerable teenagers find support online. There were some great, inspiring stories, but, both of the items were topped and tailed by negative comments from the programme presenters suggesting that this kind of thing is a rarity on the internet, amongst a sea of trolls and threats.

We can’t allow the mainstream media to go unchallenged when it pedals this line, partly out of self-interest as the web eats away at its audiences. There are millions of positive interactions every day online, many of which go ignored by TV, Radio and Newspapers. Just look at all the offers of free Christmas Dinners for those who would otherwise spend Christmas alone, as only one example. The web is a powerful force for social good, and the media cannot be allowed to get away with suggesting otherwise.