How Digital Storytelling brings out the nuances

This is a piece of work I did a little while ago working with Locorum, a West Yorkshire-based social enterprise which exists to help health and care services adapt to the needs of under-represented groups. Locorum were commissioned by Calderdale Clinical Commissioning Group to undertake a survey of care needs among older Asian people and then to take the results of the survey and interview people about its findings.

Comments we received about this confirmed my views about the importance of this kind of storytelling. There were a couple of interesting points that came out in discussion about it.

Firstly, the video brought out a number of nuanced views that could not have been gained from a survey. Surveys are OK for capturing statistics, but they don’t get to the “yes, but” views. The issues we were canvassing people’s views on were often complex and the way the interviewees addressed them help very much in shaping responses.

Secondly, I believe it is important to capture people saying what might be quite difficult things to say in public. There is a received wisdom that South Asian communities are highly resistant to letting professional carers into their family relationships, and, if we had just relied on the results of the survey, that is probably the message that would have come through. But the interviews revealed that, because of changes in society, that view is changing. Families are struggling to provide the necessary care in some cases, and they are reluctantly coming to accept that outside help is necessary. But it is acceptable only on certain terms, which include the need for cultural sensitivity, and that it needs to accept that the family is the principal means of care and thus professional care is there to fill in the gaps and must step back when asked to do so.

I’d love to help as many people as possible to use this kind of storytelling in their work. If I can help you, please get in touch.

Advertisements

Reflections on the (first) Digital Flu Clinic


So, yesterday was the Digital Flu clinic at Seascale Health Centre, in West Cumbria. 392 people came through the centre during the day to get their annual flu jabs. 40 of these signed up to access their health records online for the first time, and 20 or so of them came to see me to get advice on their digital lives.

And there is the rub, and it’s why we were doing this really. Getting nearly 400 people in one place on one day is a rare opportunity in such a sparsely populated part of the country. The fact that such a small proportion of them wanted advice on digital issues shows the scale of the challenge. And it was not because they were sorted for that kind of thing. I engaged a lot of people in conversation about use of the internet. The vast majority of them said things like “I don’t do the internet”, or “I am not interested in that kind of thing”. They were mainly older people, and most of them live in areas where both landline and mobile signals are poor. This is a combination of factors which combines to produce a lack of awareness of the benefits of being online. And, in the cases where connectivity is poor, even if they are willing, they probably won’t be able to pursue their interest.

But, we always knew this was not going to be easy. This event is the start of a process. The surgery wants to interact with people online, to help people manage their health through apps and online processes, and to cut down social isolation by connecting people together. I also met with Councillor Keith Hitchen who talked about the frustrations of carers having to travel long distances to meet and attend events. The traveling cuts into the respite time they have, and they often have to miss large parts of events because of the time it takes to get to and from the venue. Online events and other interactions would be so valuable in these instances.

So, there are a number of strands we will be pursuing in the coming weeks, including looking at ways of tackling connectivity issues, working out the most cost-effective ways of ensuring that people can get independent advice on their digital needs, and working with local organisations to upskill them in areas such as video-conferencing and streaming meetings.

I’ll leave the last word to the couple I talked to about their use of FaceTime. “Do you use it to talk to family abroad?” I asked them. “Yes, only last night we used it to see our newly-born 6th grandchild in Toronto” they said. Don’t you dare try to tell me (or them) that new technologies are de-humanising.

Digital Flu Clinic

This Saturday (7th October) I will be undertaking what I think is another first, a Digital Flu Clinic. What’s that, I hear you ask?

Well, I’ll be working with Seascale Health Centre in Cumbria to provide digital advice to the people who come to the Flu Clinic there this weekend. Like most parts of the health infrastructure, the Health Centre is keen to encourage its patients to take up online health services and use health apps. Many of its patients are older, and that applies particularly to those who are eligible for annual flu jabs. These patients are less likely to be using online services, particularly as broadband and mobile connectivity are poor in the area.

Seascale Health Centre covers an area of some 350 square miles which has a population only of around 5,500. 450 people are booked into the Flu Clinic, so this is a rare opportunity in such a sparsely populated area to get such a large group of people together in one place. And it is an added bonus that most of the 450 will be older people.

I am really looking forward to helping people to get to grips with the issues holding back their digital lives. Solving those issues will have much wider benefits in their lives than simply interacting with health services. I also think we have hit upon a concept that could be replicated elsewhere. Who else is up for a Digital Flu Clinic?

Bridging the Gap Between Young People and Politicians

Some good news.

I’ve been working with Global Diversity Positive Action (GDPA) an organisation based in Huddersfield which has a particular focus on unleashing the potential of young people who may have been denied opportunities by mainstream agencies. GDPA will shortly be launching an exciting shop-front project in the centre of Huddersfield, which will include a coffee shop, a co-working space, a recording studio, IT training facilities, and hireable meeting space.

A few months ago, I helped GDPA apply for some funding to run a project which addresses some issues which are close to my heart. And last week we heard that The Community Foundation for Calderdale had approved the application.

Lower Valley Chat (working title) aims to engage young people in political processes by bridging the gap between the language they commonly speak, and that used by those who make decisions about their lives. We’ll be working with young people in the Brighouse, Rastrick and Elland areas of Calderdale to help them create multimedia content which identifies the issues of greatest importance to their lives and expresses the actions they wish see taken to address them. We will then present this material to local politicians and other decision makers and invite them to respond.  There has been much talk about increased youth involvement in politics following the recent General Election, one of the things we’ll be testing in this project is whether this involvement can be sustained, and whether the politicians will really listen to their views, or is it just a case of courting their votes at election time. We’ll be working with colleagues at Calderdale Council’s Youth Service to engage with the young people they work with.

It will very much be up to the young people involved to decide what they want to say and how they want to say it, but we envisage they will build their case using a mix of YouTube videos, SnapChat messages and Instagram posts, with maybe a bit of Facebook and Twitter mixed in as well. The challenge will be to get the decision-makers to engage with them on those platforms. It’s a challenge I am looking forward to.

We are already planning a launch event in a local park featuring a performance by a popular local Grime artist. And the project will culminate in an event where we present the content to the politicians.

We are looking for businesses (local or otherwise) who’d like to get involve by donating prizes to be presented to the young people. Please please get in touch if you can help with this.

Watch this space for news of the project as it develops.

Friendships not Transactions

I need to get this off my chest.

I couldn’t possibly count the number of times people have given me the excuse for not pursuing digital transformation that recipients of services would miss the personal touch. Indeed I am repeatedly told that, for many the regular interaction with their care worker / housing officer / other professional is their only human contact.

I have 2 responses to this argument.

The first is, why are we not making more use of technology to reduce isolation and increase human contact? First priority in this for me is to assist people to use social networking to make new friends who they can subsequently meet in person. Second priority is to connect people together online, whether it be via social media sites, or via video conferencing.

My second response is this. What has our society come to if the only personal contact people have is with those who are paid to deliver a service to them? This is not right and it should not be used as an excuse for holding back progress. I refer you back to my first response for how we should be dealing with this. Let’s help people make and maintain real friendships, not rely on perfunctory transactions for a semblance of human warmth.

Here’s Paro the robot seal which has proven really good at connecting with older people.

Tales from Notwestminster

2017-02-10-12-41-00

Friday and Saturday saw two days of “Democracy Geeks” getting together in the town where I live, Huddersfield. This is the third year that Notwestminster has happened and the event just goes from strength-to-strength.

Technically, Friday and Saturday were separate events, with Friday being the Democracy Experiments Day, and Saturday being the main event. But there were enough people present at both days to make it feel that they were completely connected, and a Pechakucha evening on the Friday night, also brought some other new voices into the picture.

Friday

So, on Friday, we split into groups to work on particular challenges. I joined the group led by Helen Cammack which was looking at how local authorities could work with community groups as a conduit to public involvement and consultation. After some discussion, we agreed that it would make sense to use Helen’s interests.me platform combined with Kathryn Corrick‘s Represent to develop an online consultation mechanism via which community groups could collectively input to council policy. Helen and Kathryn went away to work on this, while the rest of the group worked on our complementary idea, which was to put together a video news bulletin on forthcoming council business which could be shown at community group meetings.

The idea was to to create a user-friendly package, summarising the business the council was due to deal with in the next month which groups could then discuss and respond to. Thanks to Spencer Wilson who joined the group briefly to help us identify where we could find guides to up-coming business from Kirklees Council.

The video we came with up is below. This is a kind of proof-of-concept. It’s a bit rough and ready, but, I think a fairly good effort given that we basically did it all, including choosing the topics, writing scripts for the section, filming it, and doing a basic edit in half an hour. I finished editing it on Saturday. I’d be really interested in feedback on this concept. I firmly believe that reports and papers are not the way to communicate council business to the public, and I think this idea has merit. What do you think?

And here is the prototype consultation tool that Karen and Helen came up with https://app.represent.me/collections/4680/kcorrick/34/what-do-you-think-about-social-care/questions/3248/what-does-social-care-mean-most-to-you/ I think we’ve got something here.

After a brief break during which I walked the dogs, Friday evening saw a democracy-themed Pechakucha evening. There were some very inspiring talks, and a number of people who had never done a talk before in that format did a great job in grappling with it.  During the evening I launched the Civic Story Factory. More of that later.

img_20170210_211350

 

Saturday

We reassembled on Saturday morning, with a fair number of new people. The day kicked off with some Lightning Talks, and I was particularly pleased to see the in-coming Chief Executive of Kirklees Council (she started the job two days later), Jacqui Gedman delivering the first talk, and thus endorsing the Notwestminster approach.

Most of my focus on the Saturday was on the workshop I was running “Introducing the Civic Story Factory”, which launched my new social enterprise dedicated to unlocking the stories of great work done in the non-profit and public sectors. You can find notes of the session (largely compiled by the wonderful Louisa Thomson) here. I passionately believe that we need to tell the stories of what goes into delivering great public services to counter the negative propaganda put out by the mainstream media. The Civic Story Factory will help people to tell their stories and tell some of the best stories itself. Find out more about it here.

We had a great discussion in the Workshop and the actions we committed ourselves to were:

  • Further developing the concept of video summaries of up-coming council business as piloted in Friday’s session
  • Encouraging and facilitating the production of decision-summary videos following council meetings
  • Documenting the benefits to the village of Bradwell Parish Council‘s support for the village’s Annual Carnival.

If you’d like to work with us on making any of this happen, please get in touch.

Notwestminster 2017 was a great couple of days. Keep an eye on the site to see how the other experiments are progressing, and, if you haven’t made it to a Notwestminster event yet, don’t miss out on the next one!

img-20170211-wa0001

Thanks to @LDBytes (particularly Diane) for some of the images used in this post

My vision for local, interactive, engaging TV

Merry Christmas. Just in case I don’t see you here again before the big day.

This is a vision. It won’t be popular with a lot of people. And even more will see it as impractical. But, nothing ventured, nothing gained…

I was an early adopter of Cable TV. In the early days of Cable TV in the UK we were promised community-oriented, local programming. It never materialised.

When Jeremy Hunt was Culture Secretary he proposed and funded local TV stations in a number of cities around the country. This would have been a great idea 15 years earlier when Cable TV was in its infancy in the UK. By the time it was introduced the internet, YouTube and cheap live streaming had happened. Jeremy Hunt’s local TV stations still exist, in large part, but they are hidebound by being tied to traditional production methods and expensive studio operations. This makes no sense at all in the second decade of the 21st Century. And those “local” TV stations cover the footprint of TV transmitters, which bear no relation to actual communities. They are far too big. Nobody relates to them.

In this decade there are a large number of people who make a living, some a very good living indeed, out of making YouTube videos. These tend to be “lifestyle”-oriented videos, largely aimed at young people.

My vision is of local, and I mean really local, internet-based “TV” operations using a mix of live and recorded video to keep people in touch with, and active in, their local communities. And these operations will be on the internet, using smartphones and cheap cameras to make their videos. As far as possible, they will encourage and train community members to produce and disseminate their own video content.

Legbourne Annual Fete 2012

I firmly believe that TV is one of the scourges of our age; encouraging people to be inactive, passive consumers of content, products, ideas and world views. For those who have fully embraced the world wide web it is truly an antidote to this, encouraging us to be more proactive, questioning, seeking out information, and creating content. And yes, I still believe this, despite the publicity about whether we all live in our own self-reinforcing social media bubble and about fake news. Making the video content people watch online, engaging, interactive, and relevant to their everyday lives could be transformative. I saw how people’s attention can be grabbed by material which is direct interest to them and their communities when I ran a Digital Christmas Party in Urmston.

This is a big ambition. But all good ideas start from a small base. Who wants to help me make it happen? Please get in touch.

The Christmas Advert for Social Good?

screenshot-2016-11-05-12-06-40

It’s that time of year again when the retailers are releasing their Christmas adverts, their intention being to tug at your heartstrings to persuade you to spend your hard-earned money with them rather than their rivals. And, for the last few years at least, they’ve been crafting them in ways designed to ensure that lots of people want to share them via social media.

All this effort, all this time, all this money put into making us want to buy things. Wouldn’t it be great if similar resources could be put into persuading people to be kind to each other, to help those in need, and to build a better society. Could you do it. Could you tell your story, the story of the good work you do, and of how you are making lives better, in the style of a Christmas advert? Go on, have a go!

I am passionate about the power of Digital Storytelling and I want to help all organisations and individuals to gain the skills and capabilities to tell their own stories to the world. If you share this objective, and just need a little help getting there, please get in touch.

PS.

Sorry about the creepy video

 

Love, Care and Happiness: Telling The Story of Great Social Care

2016-09-20-13-45-21As you may know I’ve been doing some work with Calderdale Council‘s Adult Social Care service to tell the story of how Social Care is being delivered in the district in very trying times.

There can be no denying that Social Care is suffering due to the twin pressures of budget tightening and increasing demand. In many areas this is resulting in collapse of services which are buckling under the pressure. And yet, wherever I go in Calderdale, people keep telling me that things are different, that difficulties are being overcome, and that good quality social care is being made to work. As far as I can tell, this is being achieved by a combination of imaginative and flexible commissioning by the Council and managers and staff of providers who are prepared to go the extra mile. And, in the main, they do this because they care. A good friend of mine, Mike Chitty, once said to me “people can’t be paid to care”. I think he is absolutely right, but it is also true, in some cases, at least, that caring professions attract caring people, i.e. people with heightened degrees of empathy and a mission to help their fellow humans. Could it be that there are more of these kinds of people in Calderdale than elsewhere? I suggest this is unlikely, but from my experience, they do seem to be harnessing more of such people’s talents and enthusiasms in pursuit of common goals.

And I think it is vital that we tell the story of how this is all happening so others can learn from it. As I often say – if people doing good work shy away from telling their story (often shrugging and saying “I’m just doing my job”), they leave the way open for others to distort what they do (look at TV programmes like “Benefits Street”, “On Benefits and Proud”, etc.).

So, here is the video diary I shot after visiting Valley View Care Home in Halifax. This is where I started expounding my view that the ultimate aim of social care providers is to ensure the happiness of the people they care for, and that, thus, Social Care is the Happiness Business.

And then I met Mark Coup, Owner of Welcome Independent Living, based in Hebden Bridge, who told me some great stories about how his staff go beyond the call of duty to show they care.

At the end of a day when I had flitted around the District visiting providers and advocates in Halifax and Todmorden, I paused before getting back on the train to record this video diary in which I, a bit off the cuff, tried to sum up what I had seen and what I thought summed up a great Social Care provider. I think the basic agreements are Love, Care and Happiness.

And so, here is the video I was making, which kind of sums all this up in the words of those running great social care organisations, and some of the self-advocates who work with Lead the Way, and the Council.

If you’ve got a great social good story to tell, and would like me to help you tell it, please get in touch.

 

Internet Radio for the Technophopic?

Over the last few months, I’ve met a few people whose older Irish relatives living in the UK are distressed because RTE Radio has ceased broadcasting on Long Wave and can therefore no longer be received in mainland Britain. This has prompted me to restart an investigation I mused about a few years ago.

It is, of course, possible to listen to RTE Radio anywhere in the world via the internet. But with the Irish diaspora, as with many other groups, there is the issue of older people who rely on it but are not capable of making the switch to online listening because they are not comfortable with new technologies. So, is there an option for listening to internet radio that is very easy for someone who is technophobic?  There are a number of standalone internet radio sets, but I have never come across one which is particularly user-friendly (please let me know if I’ve missed one).

So, I have been thinking about a couple of potential options. One is Amazon Echo, which has recently arrived in the UK. This would definitely do the job, as Adrian Scaife of Tunstall Healthcare demonstrated for me when I visited Tunstall’s Mary’s VIP Home back in July. The video of that demonstration is below.

The Echo is a great device, but £150 is a bit pricey for many people. Especially if its main use will be as a radio.

So, another option might be to get a cheap Android phone, some are going for as little as £30 these days, and set it up so that you can use Google Now to voice-activate radio stations through the Tunein Radio app. The issue with this is that you’d probably need to connect it to a decent speaker for it to work effectively, which will add to the cost and make it a bit more complicated. Of course, if the person already has speakers or a hifi system they could plug it into, that might solve the problem. And perhaps if the person has a relative who has upgraded their mobile phone, they could donate their old phone for this purpose.

I’d be interested if anyone has other solutions. This could really help some older people who rely on familiar voices from back home. It would not just be good for people of Irish origins, but for all kinds of other groups as well, and even for people, like myself, who live far away from where they grew up, but might like to listen to local radio from back home.

Any other ideas?