Engagement Through Live Streaming

I first started live video streaming events in 2010. Have experimented with live streaming as a fun exercise, I was prompted to take it up on a serious basis when a former employer complained about the cost of live streaming an event and I offered to do it for them at a much lower price.

Over the years I have evolved my practice, changed the way I do things, and improved the quality of the output. And I have also operated through a period when live streaming has become mainstream, and a thing that lots of people think they can do. This has resulted in a proliferation of live streams, some of which have been OK in quality, but many more of which have been blurry video with indistinct and/or echoey sound. It takes a lot of effort and some additional equipment to produce a live stream which people are likely to want to watch all the way through, and you can certainly forget it if the sound is poor.

One of the big game-changers on the live-streaming front has been the advent of Facebook Live. In many respects, Facebook Live is just another video platform, but something that makes it unique is that, for those organisations which have built communities on Facebook, whether through Groups or Pages, it adds an opportunity directly to address that community and engage them in events and other work.

Just recently I have live streamed two events for Rethink Mental Illness (formerly the Schizophrenia Foundation). The first event was a panel discussion to mark National Schizophrenia day. To date, the live video has been watched by more than 10,000 people. You can see this one here. And then, yesterday, I live streamed Rethink’s Members’ Day in Sheffield. Only a day later, the video from the morning session has had more than 3,500 views, and the afternoon workshop has over 4,400 views.

And in September, as part of Healthier Lancashire and South Cumbria’s Digital Transformation Programme, I live streamed a Patient Participation Group Meeting for Library House Surgery in Chorley. I think it is safe to say that everyone involved was bowled over by the fact that more than 500 people watched this meeting on the night, and that, within 48 hours that figure had gone up to more than 2,000. This is for a group that regularly attracts an attendance of fewer than 15 people.

To me, these projects have provided powerful evidence of the power of live streaming for social good organisations to engage people in their work. But I think one of the most prominent lessons is the use of live streaming to build on communities already built up on Facebook. Both Rethink Mental Illness and Library House Surgery already had thriving, interactive Facebook communities, and that greatly increased the reach of their live videos. Rethink were able to draw a wide audience into their events, and, for Library House Surgery, the live video drew people in to participate in development of their services who would not otherwise attend meetings.

The public and third sectors are populated with organisations which have missions to engage members or the wider public in their work. Social media and live video streaming, separately or combined together, have amazing potential to draw people into events and other aspects of an organisation’s work. But the live streaming has to be done well. Broadcasting low quality video, particularly if the sound is difficult to hear, could put people off rather than engage them.

I have a mission to use video and social media to help organisations engage with their client groups. One of my specialisms is high quality, but low-priced, live video streaming. I would love to work with more organisations to use live video to engage large audiences in their work. Please get in touch if you would like me to work with you.

Live-streaming a Patient Participation Group

I am very excited that this Thursday I will be undertaking what I reckon must be a world-first; I’ll be live streaming a Patient Participation Group (PPG). From 6:45pm, the Library House Surgery PPG in Chorley, Lancashire will be live streamed on the surgery’s Facebook Page. I have long been an advocate for live streaming as a means to involve people in the work of public agencies, and I am very pleased to be part of this groundbreaking opportunity to open up the PPG to those who cannot attend meetings.

I am happy to be working with Healthier Lancashire & South Cumbria and Redmoor Health on this initiative.  For any organisations who want to do something similar to engage wider audiences in their work, please get in touch.

Here’s my YouTube video trailing the event.

Thanks for reading.

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Engagement has to be Fun

I present the Bradford Safeguarding Adults Board Community Engagement Event – held on 27th June 2018 at Manningham Mills Community Centre

It was a real privilege to be part of this event. I think the video pretty much captures the essence of the day, which was described to me by one of the participants as “joyous”.

“Joyous?” I hear you ask, “but isn’t Safeguarding a really serious, and potentially scary, issue?”. Safeguarding is certainly serious, but there is a pressing need to make sure it is more widely understood. And it is commendable that Bradford’s Safeguarding Adults Board is committed to making sure that the most vulnerable people in society not only understand the nature of abuse and what can be done about it, but that they can also contribute to the strategy being implemented across the District to keep residents safe. An important element of the Board’s approach is attract people to participate in setting policies and strategy by ensuring that events like this are fun, and genuinely engaging.

So people had a lot of fun at the event, and in amongst the fun, they learnt some really serious stuff; they were provided with tools to deal with abuse in their own lives, they learned about different kinds of abuse, and they contributed to the Safeguarding Adults Board’s strategic plan. And they did all this because they wanted to, not out of a sense of obligation or duty.

I found it particularly encouraging that storytelling was central to much of the message of the day, with a powerful video illustrating a particular kind of abuse, and participants being encouraged to use picture stories to explore issues. This was just one day, but it brought together individual service users and organisations that support their participation on a regular basis. Personally I believe that storytelling, and participation in storymaking, has to be deployed on a wider basis to develop understanding of complex issues and ensure that consultation is genuinely informed via deep understanding of the issues.

I was proud to be part of the day as part of my mission to raise the profile of social care, of the fantastic work so many social care organisations do, and the difference they make to people’s lives. And a key part of the message, which the Safeguarding Adults Board, and other social care organisations in Bradford are central to, is the emphasis on social care being an empowering service which provides the underpinning for people to live full and fulfilled lives in recognition that people know best what is good for them, and the role of professionals is to support them in achieving their personal goals.  In this year when we celebrate the 70th birthday of the NHS, it is vital that we also recognise that the same act gave birth to the modern social care system, and that the two are different sides of the same coin.

There is a playlist of videos illustrating what participants said about the day here, and the presentations and games played on the day are below.

 

Why I do Digital Storytelling

This is a brief post about why Digital Storytelling is so important to me.

I believe the world needs to change so that there are more opportunities for people to improve their lives, so that organisations are more responsive to people’s needs, and so that power structures are more representative of the diversity of society.

Every day I come across examples of great initiatives which are contributing to these objectives, but all too often they exist in isolation from each other and from policy and power mechanisms which could translate them into coherent social movements.

As an example, I have only today seen someone from a major organisation revealing in a tweet that they have only just become aware that Britain has a Housing Crisis.

The digital storytelling I do aims to shine a light on people and organisations doing great work to make the world a better place. The most powerful stories of all are those which enable the people who benefit from such work to describe and demonstrate the difference it has made to them.

Here are some examples:

Most people think that social care is in terminal crisis. While no one could deny there are huge problems, every day millions of people work to deliver the best care they can in challenging circumstances.

Policy makers have for years believed that Britain’s South Asian communities did not want professional social care organisations interfering in their family relationships. Probing beneath the surface can reveal the truth.

All too many people believe that a diagnosis of dementia is a death sentence. Events like the North Wales Dementia Meetups prove that people can continue to live fulfilling lives with the condition.

It is not true that older people don’t use technology. Some get great benefits from it, but most don’t. Here are some of those who do use it to enhance their lives.

And sometimes it’s all about having fun.

 

I’d love to help as many people as possible to use this kind of storytelling in their work. If I can help you, please get in touch

Technology Overcoming Rural Social Isolation

 

A couple of weeks ago I was working at a fabulous, inspirational event, the World Health Innovation Summit Fylde Coast (#WHISFC18) held at the Winter Gardens (above) in Blackpool. If you are not familiar with the umbrella body, the World Health Innovation Summit, check it out here, but, in summary, it is a rapidly growing movement of healthcare professionals and patients dedicated to putting people in control of improving their own health.

This is the first of a series of blog posts stimulated by the people I met and the initiatives I learned about at #WHISFC18.

Professor Niall Hayes is Professor of Information and Organisation at the University of Lancaster. As I was interviewing him for the video below, I became increasingly excited about what he was saying, as I recognised how it accorded with my own interests and ambitions. As part of an EU-funded project, Niall and colleagues have been developing an app called Mobile Age which aims to overcome social isolation among older people in rural South Cumbria. Here Niall talks about the principles behind this work.

 

I chatted further with Niall over lunch, and then he started to demonstrate the app, so I whipped out my camera and captured his explanation (see video below).

Mobile Age is a social connectedness app. It has been co-created with older residents of South Cumbria. At its core is open data about local events which people can use to plan their itinerary and ensure they can get out and about. It encompasses the ability to add events to a calendar as older people often enjoy constructing an agenda for the week and planning ahead.

Critical to the function of the app is an age-friendly map. This has been designed with clear lines which are more visible than some other mapping systems. The map shows benches, toilets (including available toilets within shops) and bus stops. This allows detailed journey planning to take place, including the ability to plan how to get to and from a venue before darkness falls.

Volunteering and educational opportunities are included, as well as links to vital services.

One of the key elements is the personal profile which allows the settings and itineraries to be saved. It also allows someone working remotely to add items into the profile, meaning that someone more tech savvy who is located distant from the user can help them populate their profile and plan their calendar.

I think this is a great initiative which deserves to be used more widely and replicated for use elsewhere. It epitomises my view that technology can be used to bring people together and to help them interact in the physical world, and that it is in no way de-personalising.

 

Added on 18th July 2018:

In the past couple of weeks I have done some work with the Mobile Age team undertaking video interviews to contribute to the evaluation of the programme.

Also, here is a great explanation of the approach given as part of a news item by ITV Border

 

 

Live-Streaming Comes of Age

 

I’ve been championing live video streaming since I first starting playing with the late, lamented, Qik app in about 2009. I first used it on a BlackBerry, believe it or not, and then moved on to applying it on a Nokia N95 the phone that had remarkably advanced video capabilities for its time and type. I first live-streamed an event professionally in September 2010, and I have gone on to make a specialism of doing good quality, low cost, live-streaming, mainly for non-profit organisations.

I have done this at the lowest possible cost, which has involved using free (or almost free) apps, and budget equipment.

Last week I had enormous fun live streaming the Academic Archers 2018 Conference from the British Library in London. This was a truly joyous event, in which academics with an interest in The Archers long-running radio programme came together to present the results of their research into aspects of the programme. If this sounds a bit dry to you, check out the laughter quotient on my summary video of proceedings.

And I was very pleased, and a little bit proud, that the BBC, both from the Archers twitter account, and from its website was happy to promote and link to my live stream of the event. I started out doing this as cheaply and efficiently as possible, and it is gratifying that a major broadcasting organisation feels my content is of sufficiently quality to be recommended.

If I can help you live-stream an event, and / or provide a cost-effective quality recording. Then please get in touch. The section of the live-stream linked from the BBC website features Charlotte Martin who plays Susan Carter in the programme. I present it below.

 

Technology-Enabled Nattering

Last week I went to interview an older man for a project about technology-enabled social care. We chatted for ages. Not much of it was relevant to my commission, but that was fine, I got enough footage for the project, and I was happy to talk. The gentleman had some fascinating stories to tell. One of those stories was about how his adopted son in Australia had bought him an iPad which he uses to “have a long natter” with him, over Skype, twice a week. He has been doing for years, originally using the “Friends and Family” discount option on the telephone, then via Skype on a laptop and now on his iPad. He was explicit that these interactions enhance his life. He also said that the technology-enabled care platform his carers use has made his life better because it means that carers who visit him have to stay for the full-allotted time, and that means they are more likely to chat with him.

I am becoming more and more convinced that technology-enabled nattering is the way to introduce older people to the benefits of new technologies. Many older people love to chat, but don’t have the opportunity to do so often enough. They love to chat, but they don’t love to type. Video conferencing is the way forward.

 

Serendipity Screens

In the last few years when I have talked to some people about my work getting older people to access the benefits of being online, a number of them have told me that older citizens do not take to social media. This may be true, in some cases, although I have seen quite a few examples of grandparents linking with their families through Facebook and WhatsApp. It could well be that fewer members of the older generation want to type or tap messages that do their younger counterparts, but there is something that many want to do more of, and that is talk. Could it be that the thing that makes social media attractive to time-poor younger generations, the ability to exchange messages very quickly and frequently, is the thing that puts off older citizens as they want deeper, more meaningful interactions.

Now, I know I am making a lot of sweeping generalisations here, but please bear with me. The other day someone was telling me about their mother who had been complaining to them that their father had discovered Skype. She complained that he spent every evening talking “rubbish” loudly to his two sisters in different parts of the country while she tried to watch television in the next room. At Digital Tea Parties and Connected Christmas events I have often found that Skype (or other video conferencing apps) are popular, partly because they don’t involve people with potentially arthritic fingers having to type, but also because they can be seen as a direct extension of the kinds of interaction people are used to having with those around them every day.

I have long railed against the idea that older people need to be taught to use utilitarian software of the kind that is common in offices. But maybe we need to go further and explore in-depth what more use of video conferencing can do. If people are at home and lonely, why can we not make use of “always on” video and audio connections to ensure they always have someone to talk to?

Which also brings me to the idea of “Serendipity Screens”. A couple of years ago now I heard a radio programme during which the manager of a chain of theatres in the United States talked about how they had interactive screens in the bars connected to each other. The idea was to get people talking to others in a different theatre, who were likely to be watching a completely different production, about their experiences and impressions of what they were seeing. I think this is a brilliant idea to get people who would otherwise not have a connection with each other talking and cross-fertilising ideas.

So, I am looking for partners and funding to explore how we can make more use of video conferencing to connect older people together. And to install “Serendipity Screens” in places like Day Centres and Sheltered Accommodation to get people talking to each other across geographical and cultural divides.

Please get in touch if you want to work with me on this.

How Digital Storytelling brings out the nuances

This is a piece of work I did a little while ago working with Locorum, a West Yorkshire-based social enterprise which exists to help health and care services adapt to the needs of under-represented groups. Locorum were commissioned by Calderdale Clinical Commissioning Group to undertake a survey of care needs among older Asian people and then to take the results of the survey and interview people about its findings.

Comments we received about this confirmed my views about the importance of this kind of storytelling. There were a couple of interesting points that came out in discussion about it.

Firstly, the video brought out a number of nuanced views that could not have been gained from a survey. Surveys are OK for capturing statistics, but they don’t get to the “yes, but” views. The issues we were canvassing people’s views on were often complex and the way the interviewees addressed them help very much in shaping responses.

Secondly, I believe it is important to capture people saying what might be quite difficult things to say in public. There is a received wisdom that South Asian communities are highly resistant to letting professional carers into their family relationships, and, if we had just relied on the results of the survey, that is probably the message that would have come through. But the interviews revealed that, because of changes in society, that view is changing. Families are struggling to provide the necessary care in some cases, and they are reluctantly coming to accept that outside help is necessary. But it is acceptable only on certain terms, which include the need for cultural sensitivity, and that it needs to accept that the family is the principal means of care and thus professional care is there to fill in the gaps and must step back when asked to do so.

I’d love to help as many people as possible to use this kind of storytelling in their work. If I can help you, please get in touch.

Reflections on the (first) Digital Flu Clinic


So, yesterday was the Digital Flu clinic at Seascale Health Centre, in West Cumbria. 392 people came through the centre during the day to get their annual flu jabs. 40 of these signed up to access their health records online for the first time, and 20 or so of them came to see me to get advice on their digital lives.

And there is the rub, and it’s why we were doing this really. Getting nearly 400 people in one place on one day is a rare opportunity in such a sparsely populated part of the country. The fact that such a small proportion of them wanted advice on digital issues shows the scale of the challenge. And it was not because they were sorted for that kind of thing. I engaged a lot of people in conversation about use of the internet. The vast majority of them said things like “I don’t do the internet”, or “I am not interested in that kind of thing”. They were mainly older people, and most of them live in areas where both landline and mobile signals are poor. This is a combination of factors which combines to produce a lack of awareness of the benefits of being online. And, in the cases where connectivity is poor, even if they are willing, they probably won’t be able to pursue their interest.

But, we always knew this was not going to be easy. This event is the start of a process. The surgery wants to interact with people online, to help people manage their health through apps and online processes, and to cut down social isolation by connecting people together. I also met with Councillor Keith Hitchen who talked about the frustrations of carers having to travel long distances to meet and attend events. The traveling cuts into the respite time they have, and they often have to miss large parts of events because of the time it takes to get to and from the venue. Online events and other interactions would be so valuable in these instances.

So, there are a number of strands we will be pursuing in the coming weeks, including looking at ways of tackling connectivity issues, working out the most cost-effective ways of ensuring that people can get independent advice on their digital needs, and working with local organisations to upskill them in areas such as video-conferencing and streaming meetings.

I’ll leave the last word to the couple I talked to about their use of FaceTime. “Do you use it to talk to family abroad?” I asked them. “Yes, only last night we used it to see our newly-born 6th grandchild in Toronto” they said. Don’t you dare try to tell me (or them) that new technologies are de-humanising.