Last week I was in Cornwall. A long way from home for me. I was there because I was delivering some Digital Inclusion training to the staff of Coastline Housing on behalf of the Chartered Institute of Housing. Cornwall is somewhere I have visited a handful of times for professional reasons over my working career, and I have also been there for holidays 3 or 4 times. Distance is a relative thing. Cornwall is a long way to travel for me, living in West Yorkshire, but it may not be so far for you wherever you are reading this. The geography of Britain means that the North of England can feel a long way from the seat of power in London, but, in the North of England, at least we have the advantage of some relatively fast connections to get to London and elsewhere (don’t get me started on HS2, though). Cornwall, on the other hand, is a peninsula. I was reminded during one of the sessions I ran, that Redruth, where we were, is 3 hours away from Bristol. So, you might travel to Bristol and think you are in the South West of England, but you can keep going for another 3 to 4 hours and still not fall into the sea. To get there, I took a train to Leeds, then spent 6 and-a-half hours on another train to Plymouth, and then another 90 minutes on a train from Plymouth to Redruth. If you live in Redruth and want to visit London, it will take you 5 hours on the train. It’s a long way from London, the Midlands, or the North of England to Plymouth, but the train gets there relatively quickly. Once the train leaves Plymouth and heads over the River Tamar into Cornwall it moves a lot more slowly and stops at every little rural station.
I could have flown to Cornwall, it takes not much more than an hour to fly from Manchester to Newquay. But Newquay is still quite a long way from Redruth and the logistics of getting from one place to the other proved difficult. So, after considering all the options, I decided to treat the challenge of spending nearly 9 hours (each way) on trains as an opportunity to get some work done. And I resolved not to complain about it, reasoning that this was an everyday occurrence for the people I was travelling to work with. But, during one of the sessions that I ran in Redruth, participants talked about how their geographic location hinders them; how they find it hard to get to conferences and events; and one particular story about a good practice visit to the North of England involving two hire cars and a plane journey. So, it seems, that even living day-to-day in a “remote” location doesn’t mean you can take the travel difficulties in your stride. In fact it probably means that you just don’t have access to a lot of opportunities that others take for granted.
None of this will come as any surprise to anyone who lives and works in a rural area, or somewhere else at distance from the main sources of population. It is a real issue. And yet it is an issue to which we have the solution. But it is a solution which is still not being used anywhere near as widely and effectively as it could be. Scroll back to earlier in the same week, I was in London (yes that place, the centre of power in Britain) live-streaming the Patients’ Association AGM (video below). That organisation commissioned me because they wanted to take their first steps towards ensuring that their business is accessible by their members wherever they are in the country. In an era when we have the ability to reach beyond the rooms we are in and invite others to join our discussions, why are so many organisations still resistant? This is a genuine question. I’ve been live-streaming events for close on ten years now but there are still too many organisations who don’t want to open up their events in this way. Not only that, but it’s very evident that if you live-stream an event in the evening or at a weekend you get a lot more engagement. And I think that is because people don’t feel able to watch live-streams while sat at their desk in the office. It’s not true that engaging with an event through a screen is the same as being in the room, but it is a good option if you can’t be there. I think people erect unnecessary barriers to engagement with events online, and I think we need to break down those barriers. I’ve long believed that the ability to reach out to anywhere in the world using the internet should change the way we work. In the context of organisations such as the Patients’ Association, their mission is to involve people in influencing how health services are delivered, and that is more effectively done if they are reaching out to members wherever they are.
So I believe that we need to drive a big culture change. The first is in organisations who need to see that involving people who are not in the room is a major aid to their work. Beyond that, climate change means that we need to reduce the need to travel to events, and we can lower travel and accommodation budgets. Now I know that a lot of organisations make some or all of their income from running events, but I also believe that there will always be people who want to be in the room, and if live-streaming an event proves to depress numbers attending, then incentives should be offered to attendees.
The second element of culture change is that organisations should be encouraging their staff to seek out and watch live streams of events as alternatives to attending them. And sitting at your desk watching a live-streamed event should be seen as a perfectly legitimate thing to be doing.
And finally, we need to break down the reluctance that many people seem to have in engaging with live-streamed events. People are quite happy to watch “X-Factor”, “Strictly Come Dancing” and “The Great British Bakeoff” on TV and get immersed in the action, but they treat not being in the room at a conference as meaning it is not worth bothering with. Now, there may be a challenge here to event organisers to make their events more engaging, but that would benefit those in the room as much as it would those watching online.
Put yourself in the shoes of people living or working in areas where travel to most events is difficult or impossible. They are missing out on so many opportunities that the rest of us take for granted. And I speak as someone who regularly complains that events being held in London makes them inaccessible to those of us in the North of England. We owe it to those people to open up those events to remote participation. I want to go further than live streaming. I want to have rooms full of people in different parts of the country interacting with each other and providing active input into events. There are so many possibilities but we are being held back from realising their potential. So I am looking for partners to help me develop a comprehensive service to make crucial events in the public and non-profit sectors truly open and interactive. Contact me if you want to be part of this.
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