I have often been shocked at how dis-engaged many people are from the political processes which influence their lives. I have frequently had conversations with people which reveal that they know little or nothing about the politicians who represent them, or the systems that control so many aspects of their lives.
As you probably know, I am a big advocate of storytelling, and, in the political context, I believe that those politicians who tell their own stories are more likely to connect with the public. I think there are a number of politicians who have done this well over recent years, but they are in a very small minority, and, to most voters, the back story of most of their representatives is a mystery. And yet, the majority of people (still, just about) cast their vote every few years, with, it seems to me, limited knowledge of who they are voting for.
And it works both ways, for every politician who has a heart-warming story to tell which is likely to endear them to voters, there are others whose story would be likely to turn people off voting for them if they only knew it.
And so to Brexit. I think Brexit has put more politicians in the limelight that has previously been the case, and this has made me wonder if it means that more of the public is getting to know them. Of course there are still those who take little notice of the news, and in particular political news, but I find it hard to believe that political news has not seeped into a lot more people’s consciousness over recent months.
So, has Brexit resulted in more people knowing who more politicians are, understanding what motivates them, and what their background is? If so, will it make any difference to people’s voting intentions?
What do you think?
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