The Christmas Advert for Social Good?

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It’s that time of year again when the retailers are releasing their Christmas adverts, their intention being to tug at your heartstrings to persuade you to spend your hard-earned money with them rather than their rivals. And, for the last few years at least, they’ve been crafting them in ways designed to ensure that lots of people want to share them via social media.

All this effort, all this time, all this money put into making us want to buy things. Wouldn’t it be great if similar resources could be put into persuading people to be kind to each other, to help those in need, and to build a better society. Could you do it. Could you tell your story, the story of the good work you do, and of how you are making lives better, in the style of a Christmas advert? Go on, have a go!

I am passionate about the power of Digital Storytelling and I want to help all organisations and individuals to gain the skills and capabilities to tell their own stories to the world. If you share this objective, and just need a little help getting there, please get in touch.

PS.

Sorry about the creepy video

 

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