Love, Care and Happiness: Telling The Story of Great Social Care

2016-09-20-13-45-21As you may know I’ve been doing some work with Calderdale Council‘s Adult Social Care service to tell the story of how Social Care is being delivered in the district in very trying times.

There can be no denying that Social Care is suffering due to the twin pressures of budget tightening and increasing demand. In many areas this is resulting in collapse of services which are buckling under the pressure. And yet, wherever I go in Calderdale, people keep telling me that things are different, that difficulties are being overcome, and that good quality social care is being made to work. As far as I can tell, this is being achieved by a combination of imaginative and flexible commissioning by the Council and managers and staff of providers who are prepared to go the extra mile. And, in the main, they do this because they care. A good friend of mine, Mike Chitty, once said to me “people can’t be paid to care”. I think he is absolutely right, but it is also true, in some cases, at least, that caring professions attract caring people, i.e. people with heightened degrees of empathy and a mission to help their fellow humans. Could it be that there are more of these kinds of people in Calderdale than elsewhere? I suggest this is unlikely, but from my experience, they do seem to be harnessing more of such people’s talents and enthusiasms in pursuit of common goals.

And I think it is vital that we tell the story of how this is all happening so others can learn from it. As I often say – if people doing good work shy away from telling their story (often shrugging and saying “I’m just doing my job”), they leave the way open for others to distort what they do (look at TV programmes like “Benefits Street”, “On Benefits and Proud”, etc.).

So, here is the video diary I shot after visiting Valley View Care Home in Halifax. This is where I started expounding my view that the ultimate aim of social care providers is to ensure the happiness of the people they care for, and that, thus, Social Care is the Happiness Business.

And then I met Mark Coup, Owner of Welcome Independent Living, based in Hebden Bridge, who told me some great stories about how his staff go beyond the call of duty to show they care.

At the end of a day when I had flitted around the District visiting providers and advocates in Halifax and Todmorden, I paused before getting back on the train to record this video diary in which I, a bit off the cuff, tried to sum up what I had seen and what I thought summed up a great Social Care provider. I think the basic agreements are Love, Care and Happiness.

And so, here is the video I was making, which kind of sums all this up in the words of those running great social care organisations, and some of the self-advocates who work with Lead the Way, and the Council.

If you’ve got a great social good story to tell, and would like me to help you tell it, please get in touch.


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