Today I attended the first We Nurses Get Together (#wtg16). It was a great event to be present at, and I’d just like to congratulate everyone involved in making it happen.
During the afternoon I was part of a group that were looking at developing enabling social media policies. Quite a few of the members of the group expressed their frustration that their organisations were still frightened of social media and were blocking staff from using it at work. We explored why this was the case, and management fears of people saying the wrong things and causing a scandal were pretty high on the list.
And yet, one of the group was from Morecambe Bay NHS Trust, an organisation which has experienced more than its fair share of scandal, none of it social media-related. And as part of this Trust’s fight back from its dire position, it is now encouraging all its staff to be active on social media, and to tell their stories about the good work they are doing.
So, there is a real contradiction here. Those organisations which have not experienced scandal are preventing their staff from accessing social media in case they cause one; whereas the organisation that has been through scandal encourages its staff to be open and transparent. This is because they recognise that their staff are their greatest asset and that, by using social media, they can harness their individual and collective voices to place the good work the Trust does before the public. As I said in the session; too many organisations claim their staff are their greatest asset while treating them as if they are a liability. If you really want to get the best out of your staff you need to give their voice free reign, and turn them all into ambassadors for your organisation.
I think this is a really powerful argument to put forward to any managers who are still being reluctant to let their staff use social media. Tell them to consider what is the worst that can happen if someone makes a mistake on social media and could it be worse than any of the things that happened at Morecambe Bay. In the scheme of things, scandals caused by people’s actions on social media are few and far between, but the positive stories of hardworking people wanting to make a difference are many, and they deserve to be told.
Please get in touch if I can help you develop your social media strategy.