Today I had a long Skype chat with Karen Adams of Express Telephony. You may recall that, a couple of years ago I did some work with the company on its social media strategy. Two years on, they continue to to deliver a great service to their customers despite the limitations of the inadequate telecoms infrastructure which continues to hold them, and the rest of the country back.
Karen told me that her husband and business partner, Martin, is off to Cornwall shortly to set up the home of a company director with the tools she needs to manage her London-based company remotely. I am intending to work with them to develop a case study of this project as it demonstrates the increasing reality that, in the age of the internet, location is no longer important to how you do business.
It is frustrating, however, that the country still lacks the infrastructure to realise the full potential of such modern possibilities.