This Friday I’ll be running another Digital Tea Party, and this is one with a difference. This Tea Party is being supported by Asda Foundation as part of Asda’s 50th Birthday celebrations. I am really pleased to be working with Asda on this, and I am extremely grateful to the inestimable and indefatigable Emma Bearman for helping to make it all possible.
The event will take place at Westerton Close, Tingley, Leeds and we are working with ASDA Morley who will be providing food and drink, including, of course, a cake, as well as supplying a couple of Android tablets to help get residents online.
As you probably know, I’ve been working hard to promote the idea that the best way to get older people online is to present new technologies in familiar, fun, environments, and to seek to find digital champions from within groups rather than forcing everyone to try to use equipment they are not comfortable with from day one. And it is further pleasing that Asda have come on board with this particular event as I have been advocating for some time that companies who want people to use their digital services need to get involved with assisting those who struggle to use them.
There will be plenty of social media content associated with the event, which takes place between 1pm and 3pm this Friday (7th August). And look out out as well for some of the other exciting things Asda is doing to mark its 50th anniversary, including the recent “Cake My Day” Campervan tour.