In the era of “Benefits Street”, “How to Get a Council House” and other poverty porn TV it is tempting to think that the media has got it in for everyone with any kind of disadvantage. At times the TV screens and the newspaper pages can appear to resemble the school bully continuing their work by other means.
But tonight I watched something that I would truly describe as the antidote to all that. When I saw the concept of “OAP Internet Virgins” I must admit to being a little fearful that this was going to be another example of TV kicking people while they are down. Nothing could have been further from the truth. The idea of the programme is that young people who have gained some kind of internet-based fame are charged with helping an older person take their first steps online.
In episode one, Vlogging twins, 23 year-old Niki and Sammy Albon were helping 84 year-old George. George has recently had to take on all the domestic duties as his wife of 64 years has cancer and Alzheimer’s. Niki and Sammy were quite worried about the prospect of taking on George as a challenge, but, as far as we could tell from the editing, once George was dissuaded away from struggling with his slow Windows PC and given an iPad he seemed soon to become enthusiastic about exploring the online world.
We watched as George was shown how to search iTunes for his favourite music, and saw his eyes light up as he realised that even Perry Como has a home on the internet. George’s interest progressed as he shared a meat and potato pie with the twins, made by his own hands from an online recipe, and nearly as good as the pies formerly made for him by his wife which he thought he would never taste again.
And George progressed from Perry Como, via Nat King Cole, and Meat and Potato Pies to online shopping, and he greeted the supermarket delivery man with glee as his first online shop arrived. The great thing about his ability to shop was that it meant he didn’t have to take up most of the precious 6 hours a week when a carer came in to look after his wife going to the shops. And this meant that he could go back to his former love of performing in a singing group. I must admit that a tear came to my eye as he dedicated the last number of his performance, “We’ll Meet Again”, to the twins, and then the credits rolled, beginning with a dedication to George’s now late wife.
This was heart-warming TV, well done, telling a story in a great way. And it demonstrated what I have been saying and putting into practice for years, that the way to get people online is to approach it through their interests, their entertainment likes, and their immediate needs. Here’s more on my ideas and approach.
I am glad that this message is getting a wider audience. If I can help any organisation put these ideas into practice, please get in touch.