My attention was drawn on Twitter yesterday to this story about Uber. In case you’ve been on another planet for the last year or so, Uber is the company which is using apps and the internet to shake up the taxi industry, and this story is about how an older woman is using Uber to continue to be mobile after having to give up her car. From my point of view, the most important part of the article is the revelation that Uber itself is getting into the digital inclusion business by assisting older people to use its service.
This led me to ask myself if this is part of a trend, and whether something can be done to encourage it further. The trend, I think, is that more companies which deliver services online are getting into the business of helping those who struggle with the online world to be able to access their offers. One well known example of a British company doing something similar is Barclays with their Digital Eagles initiative. I have spoken to a couple of supermarket retailers recently who are thinking of dipping their toes in the waters, and Argos has run their own programme which included enabling people to buy a tablet for £20. Is this a trend? If it isn’t I think it should be.
The GoOn Campaign has its corporate backers, and, there has been a growing recognition of the issue in the public sector, with the social housing sector in particular, and now the NHS beginning to make digital inclusion more of a priority. To me, it makes perfect sense that if organisations, whichever sector they are in, want people to use their services online, they need to get involved in helping those who have difficulties in that respect.
Do you know of any interesting initiatives by private sector companies? If so, please let me know in the comments. If you are a private sector organisation who’d like to work with me on these issues, please get in touch.