Thanks for the kind reference, Jon
When I pitched for my present job, I majored on capturing the stories of positive people so as to inspire other people to act positively.
A lot of my work centres around Public Health messaging and I made the point that the public is bombarded by warnings and entreaties; to do something-or-other less or more…or not at all. Yet, withal, some people simply won’t act. Is it because they aren’t listening or do they think themselves immune?
I suspect it’s because they’ve convinced themselves that the message doesn’t apply to them. In which case, no amount of top-down hectoring is going to change their behaviour or their minds.
“What if” I asked “we were able to provide a first hand account of someone who did act?”
We would ask them a little about their circumstances, ask them what prompted them to act and, most significantly, ask them how they feel now. Could that…
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