Cricket & Social Media – Building on Community

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Last night was the first session of the Cricket & Social Media work I am doing with the ECB (England & Wales Cricket Board). I’m running 3 social media workshops for people involved in local cricket clubs and leagues in each of Bradford and Huddersfield. The intention of this work is to ensure that those who play cricket regularly can make the most of social media to engage those who might be casual players, in danger of dropping out, or not know where to go to join a club.

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The first session in each location takes place over a curry as a convivial start to the process which breaks the ice and gets the conversation flowing. And last night’s event, held at Omar Khan’s restaurant in Bradford proved to be a great kick off to the process. We had 25 people in attendance, from a wide variety of clubs, and the conversation was wide-ranging. It was evident that some people are already making use of social media, and there is much to build on in terms of experience, content, enthusiasm and ideas. There are so many benefits to be had from regular involvement in the game, and, over the next few weeks, we are working out the best ways to promote and sell these benefits to those who might be undecided about them.

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A key issue which came out of last night’s session was how to discourage people from inappropriate “banter” on public fora associated with the clubs. This kind of thing is a minority activity, but nonetheless important for clubs who are trying to build and maintain their reputation, and, in particular, who are trying to attract young people to get involved. And this presents particular issues for clubs whose members are volunteers and not in a position to monitor what takes place in their social media spaces 24 hours a day. Cricket clubs are essentially communities, and one our key aims in this initiative to extend this community spirit into online spaces.

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I think we’ve made a great start on this process, and I look forward to telling you more about our progress over the coming few weeks.

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