I came across this video via Twitter a couple of days ago. It’s a marketing campaign run by Norwegian Airways promoting its new service from Oslo to New York. They have fixed a remote camera to the roof of a special taxi cab in New York City, and installed a touchscreen in a shopping centre in Oslo from which people can manipulate the camera as well as speaking to the occupants of the cab.
OK, it’s a marketing campaign. But I think its a very clever one, and, for me, its important in highlighting some of the possibilities of technology. In the context of the work I have been doing with older people (see here), it shows what can be done in terms of giving people real-time, remote, access to things that are going on elsewhere. There’s some quite sophisticated, and no doubt expensive, tech involved in this campaign, but similar things can be done with much less expensive kit. You could have done something fairly similar to this, if a bit less flashy, with a couple of smartphones.
The event I attended at the House of Lords last week further convinced me that one of the keys to engaging older people with technology is the use of smart TVs, or the adaptation of existing TVs. Something like the Chromecast, can convert a TV into a smart device for only £30, and it will allow people to watch much more engaging, tailored, and interactive content than that currently pumped out by the mainstream TV channels. Controlling a New York taxicam from Oslo may generate headlines, but I believe far more social good can be generated by engaging people in what happens in their neighbourhoods or interest groups using similar methods.