New Year, New Project.
I am very pleased to announce that I will be working with the England & Wales Cricket Board (ECB) over the next couple of months to assist grassroots cricketers to make better use of social media to celebrate what they do, and, crucially, to reach out to what the ECB defines as “occasional” and “cameo” players (i.e. those with varying degrees of commitment to playing the game regularly), with a view to engaging them more fully in the activities of their clubs and leagues.
Participation in cricket is declining, and the key aim of this work is to try to address that by encouraging club cricketers to use social media in imaginative ways to raise the profile of the benefits of playing the game on a regular basis.
This is a pilot initiative, and during January and February, I will be running a programme of 3 evening workshops for club cricketers in each of the Bradford and Huddersfield areas. If this goes well, then there is a strong possibility of extending it into other areas. And the first session in each of the workshop programmes will be an informal discussion over a curry, an idea that I have unashamedly pinched from the Social Care Curry movement.
I am very excited about this, and also grateful to Twitter-friend Graham Hyde for mentioning my name to the ECB. I’ve been a cricket-nut since a small child and I am really happy to be able to combine my loves of cricket and social media. Watch this space for reports of progress.