Cricket and Social Media

New Year, New Project.

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I am very pleased to announce that I will be working with the England & Wales Cricket Board (ECB) over the next couple of months to assist grassroots cricketers to make better use of social media to celebrate what they do, and, crucially, to reach out to what the ECB defines as “occasional” and “cameo” players (i.e. those with varying degrees of commitment to playing the game regularly), with a view to engaging them more fully in the activities of their clubs and leagues.

Participation in cricket is declining, and the key aim of this work is to try to address that by encouraging club cricketers to use social media in imaginative ways to raise the profile of the benefits of playing the game on a regular basis.

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This is a pilot initiative, and during January and February, I will be running a programme of 3 evening workshops for club cricketers in each of the Bradford and Huddersfield areas. If this goes well, then there is a strong possibility of extending it into other areas. And the first session in each of the workshop programmes will be an informal discussion over a curry, an idea that I have unashamedly pinched from the Social Care Curry movement.

I am very excited about this, and also grateful to Twitter-friend Graham Hyde for mentioning my name to the ECB. I’ve been a cricket-nut since a small child and I am really happy to be able to combine my loves of cricket and social media. Watch this space for reports of progress.

Stand up for positive uses of the internet

This morning’s edition of the Today programme on BBC Radio 4 was guest-edited by the musician, Tracey Thorn. There were two sections of the programme which were about how the internet can help vulnerable teenagers find support online. There were some great, inspiring stories, but, both of the items were topped and tailed by negative comments from the programme presenters suggesting that this kind of thing is a rarity on the internet, amongst a sea of trolls and threats.

We can’t allow the mainstream media to go unchallenged when it pedals this line, partly out of self-interest as the web eats away at its audiences. There are millions of positive interactions every day online, many of which go ignored by TV, Radio and Newspapers. Just look at all the offers of free Christmas Dinners for those who would otherwise spend Christmas alone, as only one example. The web is a powerful force for social good, and the media cannot be allowed to get away with suggesting otherwise.