This is a message to people involved in digital transformation of services. We all believe this to be vital, essential, and inevitable, don’t we? Why then, are people not making more use of digital tools to describe and capture the process of digital transformation?
Look at how Halton Housing Trust is doing things (http://tmblr.co/Z7HaYy1S5WHo7). Look at the Comms Hero events (http://www.commshero.com). These are examples of open and social processes, some of which just happens to be a lot of fun too. I think it’s unforgivable in the realm of digital transformation for people to continue to reinvent the wheel because they don’t know what others are doing.
So, please, no more “Chatham House Rules” events. No more, London-only events with no access for remote attendees. If you are doing digital transformation, please, please, please, blog your progress, live-stream your events, Instagram and Vine your results.
The world needs to know.