I’ve never liked Linkedin. There I said it. It’s a heresy among some of the social media glitterati. But I’ve never liked it. I’ve never seen it as being social. And, therefore, I’ve never understood why it’s called a “social network”.
Today, a specific reason why it makes me uncomfortable finally crystallised in my head. I don’t like corporate environments where people are frightened to show their real personalities and hide behind professional personas. I’ve spent a large part of my working life in those kinds of places, and I’m glad to be out of them. I think it’s an outdated way of working, it makes people unhappy, and unhappy people are not productive people.
And now I realise, that’s exactly what Linkedin tries to do in the online world. It’s getting worse, with meaningless endorsements for skills people don’t necessarily have, and congratulations for vapid anniversaries. I’ve even been invited to congratulate someone on their new role at “unemployed”!
So, if you are tempted to spend your time hiding behind your Linkedin profile, don’t. Why not take some time to join us on the really social platforms where people can be themselves?
[In keeping with the spirit of Linkedin, I have not adorned this post with anything so frivolous as a picture]