This week has been that time when the part-time users of social media have “turned it back on” after their Christmas break. I find this quite annoying, mainly because it means that those of us who don’t turn it off get inundated with stuff which is new to the part-timers, but is pretty old-hat to the rest of us.
It’s annoying, but I also think it misses the point. Social Media is changing the world. It’s changing the way we communicate, and it is changing the world of work. For me, it is changing the world of work much for the better. Gradually, more people are seeing the benefits of expressing their real personalities at work, and those who have public faces which are different to their personal attitudes can now be found out and dismissed as the fakes they are. Switching social media on and off when you enter and leave work, shows that you still haven’t woken up to this reality. You are a real person, why not show it? If you can’t trust yourself to use social media when you are away from your desk, you need a long hard think about yourself.