I firmly believe these days that the tools we have at our disposal mean there is no excuse for only talking to the people in the room when you hold an event. Conferences, seminars, workshops, are normally held to bring people together around a common agenda, to solve a problem, or to form new alliances. All these objectives can be achieved a lot more effectively if people outside the room are invited to join in.
Alternatively, you can video your event and release the coverage later. This is better than nothing, but it misses the immediacy of the discussion. Often events contain calls to action and deal with topical issues. This means they need to engage the wider world at the time. Releasing a video later will not address this need and risks the learning from your discussions falling into a vacuum. With live streaming you get the best of both worlds as the video can be archived for later viewing as well.
And, events tend to attract like-minded people to turn up and listen to speakers. This risks small cliques continually talking to each other. The problems of our time cannot be solved by the same people saying the same things to each other over and again. Live streaming opens the event up to other people with different perspectives who may have a contribution to make which you would never have thought of.
But, I hear many people say, live streaming is expensive and technically difficult. It isn’t the way I do it, and I can even train you and your staff to do it for themselves. There’s a list of the main events I have live streamed here. Please contact me if you’d like to talk to me about doing something similar for you