Often when people ask me what I do, I say “Social Media for Social Good”. I do things that are not social media, and I also help companies use social media to sell things, but a key part of my work, comes under that heading. And, as I often get asked to define what I mean, here goes.
Social media for social good is social media being used by public sector bodies, voluntary and community sector organisations, and social entrepreneurs to help make the world a better place.
Why should such organisations use social media?
Because over time, social media will be the principal communication tools used by everybody. They will replace the telephone, email, marketing shots, press releases and newsletters. It’s happening now, just look around you.
Because, especially in these austere times, they cannot afford not to. They need to use social media to:
- steal other people’s good ideas and implement them with their own beneficiaries;
- be open about their own practice, inviting suggestions for improvement, criticisms, and praise; and
- crowdsource solutions to problems and opportunities for funding.