The amazing connectivity in Ambridge

Rural Broadband Meeting, Digby, Lincolnshire

Those of us who know anything about Broadband in Britain’s rural areas know how difficult it can be in the vast majority of such areas to get any kind of connectivity. This is why some of us have been so exercised about the growing number of stories in BBC Radio 4’s long-running serial “The Archers” about the use of computers and social media. I think the intention behind these stories is to be welcomed, as a demonstration that such issues are featuring in the mainstream more and more. However, what doesn’t ring true, is that nobody in Ambridge seems to have any connectivity issues. We have had lots of stories recently about community members using Skype to talk to relatives in far off places, and they have been using the video function, which, we know just won’t work over many rural connections.

Now, there ARE rural communities in the UK which have good connectivity, but these, almost exclusively, are areas which have not sat on their backsides waiting for BT or someone else to decide to upgrade them, they have gone out and done something themselves about the situation. Such communities include Wray in Lancashire, and Asby de la Launde in Lincolnshire, which is the UK’s first 100Mbs Fibre to the Home rural village.  There have been no such stories in Ambridge, it would be great if there were, as an inspiration and signpost to other rural communities. So, the question remains, how does this particular rural community get such great connectivity?

Now, apparently, Ambridge is also in an area of great 3G mobile coverage, as we learn that Elizabeth Pargetter has bought her daughter a Christmas present of a phone with internet and “all the bell and whistles”. Is Lilly Pargetter destined to berate her mother for buying her an expensive brick, which won’t work in her home and surrounding areas, or are we to get a story about the another aspect of Ambridge’s fortunate position in contrast to most of its rural counterparts. Is it the one rural village with a proper 3G signal that would allow a mobile phone to connect to the internet?

Guy Jarvis of NextGenUs talks about installing fast broadband in rural Lincolnshire

2 thoughts on “The amazing connectivity in Ambridge

  1. of course there is always the alternate archers?

    I think its a shame the writers of the archers don’t know what is going on in real rural areas. Where I live there is hardly any mobile coverage at all. When we get our fibre to the home we are getting femtocells so that will give us a mobile service as well.
    As it is I can’t bear to listen to the archers, they give a totally false impression of what it is really like out here. Over a hundred families that I know of are still on dial up and no mobile at all. Even the dial up doesn’t work in some of the properties. We are only 7km from a city in parts too. Ridiculous. And the Archers are listened to by many government type bods, who are being conned into thinking the rurals have connectivity and can join in all their EGov type initiatives. Dream on boys.

  2. Pingback: Tweets that mention Rural Broadband: The amazing connectivity in Ambridge --

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.