Last night, the long awaited first Yorkshire Social Media Surgery for Musicians finally happened. And it was well worth the wait. As we planned it, the wise words of Nick Booth, the originator of the Social Media Surgery concept kept running through my mind. Nick says that one of the pre-requisites of a Social Media Surgery is “zero expectations”. I was trying to follow Nick’s advice, but I think I failed miserably, and I ended up having quite high expectations of the whole thing, but, nevertheless I was prepared for failure. As it turned out I need not have worried, the event was a great success. For me, and for everyone else I spoke to who was part of it, it was one of those genuinely uplifting occasions when everything seems to go right. It actually exceeded expectations, and left us all with a warm glow as we wended our way home (via the Midnight Bell pub in many cases).
The first part of the evening saw the foyer of the Round Foundry in Leeds a buzz of conversation as Surgeons and musicians debated the merits of different social media platforms and worked to develop strategies for reaching audiences more effectively. All the time, Rich Huxley of Hope and Social flitted from table to table passing on his knowledge of music-specific platforms, and inspiring people with his stories about how Hope and Social uses social media to create special events and engage its audience around them. All the feedback I got about this was very positive both from the musicians and the Surgeons. Nearly everyone I spoke to wanted to know when we were going to do it again.
We were very grateful to the guys at get-ctrl for their sponsorship that enabled us to lay on some food and drink for the evening. Please do me a favour and check out their great platform which does more or less everything a musician needs on the internet http://get-ctrl.com.
And you don’t even have to take my word for how good it all was, the video evidence is below.
Scenes from the first Yorkshire Musicians’ Social Media Surgery