The weather is getting colder, and, even though it’s still October, there have already been some #uksnow tweets on Twitter.
When I was in the Big Society Vanguard area of Eden Valley, recently, we were talking about the real difficulties which heavy snow causes in that area, which is in England’s most sparsely populated constituency. Last winter, people were snowed in for days, cut off from services and shops, and no one was able to get through to them. And people experienced real difficulties getting information about which roads were clear, which had been gritted, and when. This caused further difficulties in that people sometimes set off on journeys and then came to a section of road that wasn’t gritted and got stuck.
During this conversation, I mentioned the “Twitter Gritter” initiative, started by the wonderful Dan Slee at Walsall Council. Last winter Dan was giving real-time information on Twitter as gritters went out about which routes were being cleared. So, I made a mental note to speak to Dan about how he does this, what technology is involved, and how it might be replicated elsewhere.
So, yesterday, on arriving at the Beyond 2010 conference in Birmingham, I spied Dan across the room, and resolved to quiz him about just how he does it. And this produced a pretty amazing revelation. Dan told me that there is no expensive technology involved. The gritter driver simply texts or emails him as they are about to set out on a route and he puts the information out on Twitter.
This is one of those examples where really simple ideas don’t get spread, when the solution is so straightforward and effective. I had assumed that more people weren’t doing it because it involved some kind of expensive solution, linking GPS devices on gritting lorries with a control centre and online mapping. But, no, some of the best ideas are the most simple ones. And this is yet another example of the ability of the internet and social media to take offline information and amplify it.
This could be another classic Big Society initiative. Dan is employed by Walsall Council, but, it seems to me that there is no reason why local volunteer co-ordinators couldn’t be appointed to receive texts or emails from gritter drivers and output the information to Twitter, Facebook, hyeprlocal websites, and text messaging networks.
We can do this, can’t we?